Client: Arumi Software Inc.
Orchrd is a smartphone application that curates media by the feeling that it might inspire. Rather than ask users to navigate media through traditional categories (news, sports, lifestyle, etc.), Orchrd asks them how they want to feel. Based on this selection, users are presented a unique range of carefully curated media.
I joined this project at its initial stage as its sole designer, creating the brand identity, visual assets, and initial UX/UI development.